Ladbrokes Live Betting Review

Ladbrokes is the world’s oldest bookmaker still operating today. Their company was established in England 126-years ago (1886). After a long run as the UK’s largest commission agent for horse racing they were in a prime position to capitalize when in 1961 sports bookmaking became legal in the United Kingdom. Taking immediate massive action, Ladbrokes opened betting shops all over England and was the first bookmaker to offer fixed odds on football matches. Their offline business is still one the largest with 2700 betting shops and 16,000 employees, but their internet at division www.ladbrokes.com is the preferred choice of punters from all over the globe.

Why I love Ladbrokes Live Betting

Ladbrokes makes our list of recommended live betting sites primarily for the reason they have unique markets. Any serious punter knows the most value live betting can be found on markets that others are not wagering on aggressively. Well at Ladbrokes you’ll find less popular sports such as WNBA (woman’s professional basketball in the US) and minor volleyball competitions (ex: Polish Volleyball) available for in play wagering. I can tell you as a professional sports bettor of many years – these markets are as soft and computerized as you’ll find.

What I mean by this is their system doesn’t take into account all known factors. A handicapper might know AZS Czestochowa tends to start off slow against weaker teams, but once the first game progresses a bit, they tend to dominate for the rest of the match. Here you’ll find computer odds that take into consideration only the starting odds, current score, and past trends for all similar games (most of which – might not be relevant). While it’s an intelligent computer, it’s sometimes an exploitable one. Ladbrokes banks on the facts that most their users are recreational gambler and that they have enough vig built into the odds to cover themselves. Now don’t get me wrong in most cases they are correct – their percent markets are often in the 110% range (9.09% house advantage), there are however plenty of times where value can be found live betting at Ladbrokes.

What I live about Ladbrokes

The strongest thing I like about Ladbrokes is their hassle free bonus offers. The offer is unique for each currency Ladbrokes offers but for anyone living in the UK or Ireland, you’ll be welcomed with a £50.00 risk free bet. All you need to do is go to the promotions code section of their website and enter FB50 under offer codes. If your first wager of at least £5 loses, Ladbrokes will credit you back 100% up to £50 free. If you live outside the UK or Ireland click this link to see the relevant bonus offer.

I also like that Ladbrokes is available in 18 languages and currencies. This provides a lot of variety in the sports they cover. Here you’ll find the major football domestics leagues: English Premier League, Spanish La Liga, Italian Serie A, German Bundesliga and MLS from the US, but they also have a ton of minors covered as well as majors from all around the globe. For cricket you’ll find English Country Cricket, Indian Premier League, Twenty20 Cup, Ashes Test Series and several other leagues and competitions. Tennis coverage is obviously massive – as is the case with most live betting sites. For the most part, all the markets you’d expect to find for the other sports exist as well. Some of those sports include gridiron, hockey, handball, Formula 1, basketball, snooker, darts, rugby and baseball.

What I dislike about Ladbrokes

Lack of Live Steams – In 2010 Ladbrokes invested £3 million to secure internet broadcast rights and announced plans to stream 30,000 sports matches per year from their website. They started up with this, but whatever happened to these streams is anyone’s guess. While they’re one of the best bookmakers for live horse racing streams, most of their In-Play markets on sports now require you find the stream elsewhere or watch the match on television.

Lack of In-Play Schedule – Although Ladbrokes does clearly display today and tomorrow schedules, when it comes to finding out what they’ll be offering days from now, this is not possible. This is a serious concern for handicappers who would prefer to research the games several days in advanced. For us, I think we’d all prefer a schedule similar to the really detailed and easy to use one that PaddyPower offers.

Other Gambling Products

Ladbrokes has a plethora of offers on hand, from a well-populated bingo room with mass liquidity to a flagship site on the MicroGaming poker network and an online casino that is second to none. If you enjoy live betting sports and are in the mood to pass a little time doing some degenerate gambling – consider their live dealer casino. Here you can play roulette, blackjack or baccarat against an attractive female dealer spinning the wheel or dealing the cards on a physical gaming table. These games are broadcast live from their dealer stupid in Latvia.

The Best Reason to Choose Ladbrokes

Ladbrokes is the gambling company that players most trust. Remember they’ve been in business since 1886, have 2700 live betting shops and 16,000 employees. Ladbrokes is publicly traded on the London Stock Exchange, and licensed both in both the UK and Gibraltar. The bottom line when you play at Ladbrokes and win, you will get paid. The same can’t be said for many other betting sites – where voided bets, slow pays and excuses to close accounts are common. If you’re looking for a safe and secure website to wager it, make the industry’s oldest and most trusted site www.ladbrokes.com.